In early 1999, a large residential real estate team approached Prodata Software, Inc. with ongoing frustration over the lack of progressive software and technology tools available to them and their industry. Although most of the "off the shelf" real estate software products were mature and offered several useful features, the one major aspect that was severely lacking in all these products was the ability to customize the software to their specific business usage, rather than the "one size fits all" generic usage these products have long been known for.

In desperation, the real estate team purchased the award winning ACT! software product due primarily to its rich, powerful, and robust customization abilities. Prodata Software, Inc. then used its ACT! skills and knowledge to customize many aspects of the ACT! software including the database, data entry screens and reports.

Once implemented, the real estate agency was extremely pleased with a product that was customized so closely to their business needs and processes, however several functional aspects to further streamline their operations were still missing, including better automation of client campaign, correspondence and expense management.

Prodata Software, Inc. soon realized that with the inclusion of streamlined client campaign, correspondence and expense management, a winning product would be conceived and sold on a national basis to other franchisees of the local real estate team. Several months later, that conception became a reality and ACTive Agent was released to the market to not only the national franchisees of the local real estate team, but to any and all residential real estate professionals as well.

Active Agent includes a customized database, data entry screens and reports in ACT! and additional Campaign Manager, Letter Manager, and Expense manager modules not found in the ACT! software itself.

With ACT! combined with ACTive Agent, finally real estate professionals have a choice in making their software work for their business rather than having their business work around their software.